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Fox Animated Engineering - Animations and Illustrations for Trial
A jury doesn't remember the transcript. They remember what they could picture.
There's a reason for that. The human brain is wired to process images fast - we register color, shape, and motion before we've consciously read a single word, and we hold onto what we actually understand, not what we're simply told.¹ So when a case turns on a posterior cervical fusion - the manipulations, the trims, each incision, every screw and cable placement, the bone graft - testimony alone asks a juror to build all of that in their own head, under load, in real time. Most can't.
That's why we animated it. Our Posterior Cervical Fusion piece puts the jury in the operating room from their seat in the courtroom, walking through every step of the procedure the victim endured - rendered clearly enough to follow and hold onto. What was an abstract wall of medical testimony becomes something a jury can actually comprehend. And comprehension is what makes it persuasive.
¹ Malamed, Connie. Visual Language for Designers: Principles for Creating Graphics That People Understand. Rockport Publishers, 2009.
07/09/2026
Van Halen's contract demanded a bowl of M&Ms with the brown ones removed. It wasn't diva behavior. It was a safety test - if the venue skipped that line, they'd skipped the ones that could get someone killed.
Jonathan Lomurro argues trial lawyers now need their own version of that test - for the deepfake.
His rule in The A.M.P. Method is the one we build on: use AI to reveal the truth, never to invent it. And if you do use AI to generate a demonstrative, you disclose it. You lay the foundation. You tell the jury "this is an illustration" - not "this is a photograph."
Forging a signature with a pen is unethical. With Photoshop. With AI. The tool is irrelevant. The intent is everything.
📕 The A.M.P. Method by Jonathan Lomurro (AAJ Press, 2024)
Pre-order + 11 free demonstratives: https://buff.ly/nFJGaj8
07/03/2026
In 1854, cholera tore through London's Soho, killing 616 people. The reigning theory blamed "bad air." A physician named John Snow disagreed - he suspected the water.
His problem wasn't evidence. It was that no one could see it. So Snow took the death records and mapped them street by street, marking each fatality where it fell. A pattern emerged that words never could: the deaths radiated out from a single public water pump on Broad Street.
Snow had argued the waterborne theory for years and been ignored. The map didn't hand him the answer - he already had it. What it did was make his argument visible enough to act on.
It's one of the earliest examples of what we'd now call a demonstrative: not new evidence, but existing evidence arranged so the eye reaches the conclusion on its own. Over 170 years later, that's still the job.
Source: John Snow, On the Mode of Communication of Cholera, 2nd ed. (John Churchill, 1855).
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