Priority Designs
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Product development company helping clients from concept to market, or jumping in where you need us.
05/20/2026
Gardening season is back, and we never get our hands dirty without grabbing our first. Not only does their legacy stretch all the way back to the 1920s, they’re still leading the pack in innovation to this day. It’s been a privilege to help them in their pursuit. We did extensive ethnographic research around the country to help them perfect the dual-cut strategy notch that makes easy work of thick branches. Fantastic client, fun project, and now, we’ve got great gardens to show for it.
Surgicure Technologies came to us with a big idea: make airway management safer for both patients and clinicians.
The Challenge
Unplanned extubations and facial pressure injuries are far too common today. Traditional tube holders and adhesive methods often fail under blood, sweat, and motion—especially in trauma and burn cases where the face cannot be used for fixation.
The Solution
We proudly brought together our industrial design, engineering, soft goods, and prototyping teams to work closely with Surgicure’s engineering and clinical teams to develop the HORSESHOE™ into a production-ready device. They worked tirelessly to deliver ergonomic grips and material textures that support one-handed operation, even with gloves and moisture.
The final design—now commercially launched as the HORSESHOE™—balanced clinical performance, safety, and manufacturability.
When we research for our clients, we know a computer and a conference room can only take us so far. So we go well out of our way to meet people where the insights truly live. From in-home research in Arizona to hospital observations in Europe, we’re passionate about understanding how your product can truly thrive with the end consumer.
02/25/2025
Our talented Business Partnership Lead, Katie Mowery, originally joined PD to help build out our research offerings—and she hasn’t lost her passion for it! Recently, she returned to her roots during a class at The Ohio State University, sharing insights with students on the power of user research in business—how to integrate it effectively and the value it brings at every stage.
The students walked away with game-changing knowledge, and by the end of the session, they were lining up, eager for a chance to work with our team at PD!
We love opportunities to mentor, educate, and empower the next generation of innovators!
02/19/2025
We’re excited to introduce our winter design intern, Hudson Hack! 👋🏻
Hudson is a senior Industrial Design student at the University of Kansas, and he’ll be joining our design team for the next few months. Hudson is eager to dive into the fast-paced world of product development, particularly in consumer electronics and sporting goods. After graduation, he’s aiming to combine his passion for design and golf by becoming a golf club designer!
When he's not at work or in class, you’ll find Hudson outdoors with family and friends or perfecting his swing on the golf course. We’re looking forward to seeing all the great things he’ll contribute during his internship with us!
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Address
100 S Hamilton Road
Columbus, OH
43213
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
