Bonfire Red

There’s something satisfying about seeing your first print piece out in the world — especially when the people behind the paper notice the details, too.

Big thanks to Neenah Paper and Packaging for featuring our self-promo brochure on The Idea Shop blog after our favorite rep, Hope Sowders, fell in love with a recent project we printed entirely on Neenah stock. Safe to say we were pretty excited when this one made the cut.

From the CLASSIC® Techweave texture to the ASTROBRIGHTS® Orbit Orange flash and stitched binding, this piece was designed to reward the second look — and the second touch.

Appreciate the shoutout from a brand that understands print still has a way of making people stop, think, and feel. 🤌✨

Check it out at: https://www.theideashop.com/projects/bonfire-red-self-promotion/

A brand built to give property owners one thing they rarely get after a storm: peace of mind.

HailSolve does something most people don't think about until it's too late. They help commercial property owners find hail damage before it quietly becomes a much bigger and costly problem. Founded in Tennessee after a serious tornado, they set out to be the calm, professional alternative to “storm chasers” — contractors who show up after major weather events and prioritize speed over the kind of long-term relationship commercial property owners actually need.

Their business was growing quickly, but client-facing materials were still living in Word and Excel. Nothing wrong with that. Just not a brand system built for a company operating at this scale.

So we built one.

→ Logo refinement
→ Visual identity system
→ Expanded color architecture
→ Verbal identity and brand narrative
→ A scalable brand system

Today, HailSolve monitors over 4,000 assets, has helped restore more than $200MM in damage, and supports a network of 900+ investors. The brand now looks like the company it already was.