RMD Advertising

Here’s what you missed in food this week, three moves showing how brands are reacting faster than ever to culture, travel, and ingredient pressure:

Pat McAfee is now co-owner and creative lead at Jams, bringing athlete energy deeper into the brand’s content and partnerships. A clear push to turn attention into cultural staying power.

Kraft Heinz leaned into the World Cup ranch obsession with TSA-safe packets for fans flying internationally. A limited drop, but a strong read on culture in real time.

M&M’s is phasing out blue and brown in select bags as it moves toward 100% natural dyes, with Amazon first in the rollout. Another signal that ingredient expectations are reshaping even legacy brands.

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The biggest sports moment of the summer is here, and most food brands think it's too late to join the conversation. ⚽️⏳

It's not.

Consumers aren't just watching matches. They're buying snacks, building watch party spreads, and exploring global flavors. The opportunity isn't owning the tournament. It's owning the occasion around it.

Nostalgia is doing more heavy lifting than innovation right now.

People aren’t chasing “new.” They’re chasing feelings that remind them of simpler, slower, more human moments. And the smartest brands are building entire campaigns around that shift.

In this week’s newsletter, we break down why nostalgia marketing is exploding, what brands keep getting wrong, and how challenger brands can use emotional familiarity to drive real engagement without relying on decades of history.

Because in 2026, the brands people remember are the brands that make them remember something.

Check out the full newsletter: https://rmdadvertising.com/people-arent-chasing-new-theyre-chasing-familiar