Kinetiq Works Creative Solutions

The biggest mistake people make in social media scripts? Writing for a textbook, not for a human. ❌

If you want to stop the scroll, you have to lead with the pain, not your name. Your viewers are asking “What’s in it for me?” before the 3-second mark. If you haven’t answered that, they’ve already swiped.
Key takeaways for your next script:

    •    Lead with the Hook: Start in the middle of the action.
    •    Keep it Punchy: One idea per sentence.
    •    Talk like a human: If you wouldn’t say it to a friend at coffee, don’t say it on camera.

Save this checklist for the next time you’re staring at a blank script! 📌