Alchemy Collaborative

🌒🌓🌔signs it's time to rebrand🌖🌗🌘⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If the idea of rebranding your business seems daunting, you're not alone. It can especially be intimidating if you're focusing all of your time and energy on treading water within your business. But what if I told you that your current branding could be limiting your ability to scale or grow?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These are just a few ways a strategic rebrand (emphasis on ✨strategic✨) can transform your business:⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ Increase your perceived brand value, and therefore empower you to raise your prices⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ Attract dream clients consistently⠀⠀⠀⠀⠀⠀⠀⠀⠀
+ Give you the confidence and clarity to market your business and take hold of growth opportunities⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Here are some signs that it's time to consider a strategic rebrand:⠀⠀⠀⠀⠀⠀⠀⠀⠀
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YOUR SKILLS + VISION HAVE OUTGROWN YOUR BRAND⠀⠀⠀⠀⠀⠀⠀⠀⠀
As creatives, our natural tendency is towards growth. Our style might change, our niche might shift, and ultimately we might just be getting better at what we do. If you find that your current brand doesn't reflect the growth you've experienced as a creative business owner, it might be time to rebrand.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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YOU'RE SWAMPED WITH INQUIRIES + CLIENTS⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you're experiencing a huge influx of work, it might be time to raise your prices. Successfully raising your prices starts by increasing your perceived brand value through tangible (better offerings) and intangible (high-end branding) means. In the end, you'll have more time to do what you love and the bandwidth to scale your business!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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YOU'RE CONSTANTLY DEALING WITH NIGHTMARE CLIENTS⠀⠀⠀⠀⠀⠀⠀⠀⠀
Nightmare clients and unhappy customers are unavoidable in business, but if you feel like you're consistently working with clients that aren't a good fit, it might be time to reevaluate who your brand is attracting and invest in a strategic rebrand that gives you the confidence to set boundaries and be selective.

🌒🌓🌔sneak peek🌖🌗🌘⠀⠀⠀⠀⠀⠀⠀⠀⠀
A little mysterious, a little modern, a little high-end, a little edgy. The elements are coming together! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Alchemy 2.0 is launching in January 2022, and we'll only have ✨three✨ brand and website slots available for the whole year. (Low and slow, baby, like a slow cooker. That's how we work around here. 😂)

I've been doing some exciting projects lately, and this was the result of some practice customizing type. I think, especially when considering luxury design, simple serif typefaces are classic and trustworthy - but they can be boring and unoriginal if not crafted with meaning and intentionality. Here are some elements of this "simple" logo that I thought about during the design process:

⇝ the connectivity of the letters = intimacy
⇝ the curvature of the ligature on the 'h' and 't' are reminiscent of a halo - giving an 'angelic' quality
⇝ this typeface was chosen for its unique blend of sharpness and soft curves for a brand that is both ethereal and confident

What kind of creative business could you see with a logo like this? I won't reveal what it's intended for - it's fun to see what others think just based upon visuals!
Photo: