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HAPPY FRIDAY!!!!!

Think you are savvy at counting calories, making the best food choices, selecting the lowest calorie / highest fiber / lowest sugar snacks? Well give this app a try. It's an Agency favorite and will change the way to look at allllllllll those labels. Take your favorite item and just scan the UPC code and you'll get a letter grade and a breakdown of the good, the bad and the ugly. * * Warning * * it can be really addictive (but in a good way) :)

Fooducate Fooducate helps you make better food choices. Fooducate's scientific algorithms generate a letter grade (A, B, C, or D) for each product scanned, along with brief explanations and warnings about its nutrients and ingredients. Users are just one click away from viewing similar, but healthier alternat...

Great article on the analysis on how women Grocery Shop. "Online shopping may often trump the in-store retail experience, but not when it comes to grocery shopping." The infographic really paints a detailed picture of the shopping experience. Nice to see the focus on healthy / better choices as ranking high in what is being purchased. We need to be more aware of what's in our food and dig deeper than what we see on the labels.

A Look at How Women Grocery Shop These days, ladies are all about the labels in the grocery store. With the help of mobile devices and coupons, they tend toward the healthiest food at the best prices, and are swayed by packaging that promotes fresh and low-fat ingredients.