Dr. Morrow's Marketing Class

There’s nothing better than bringing real-world experience into the classroom! 💡

Today, my Marketing & Entrepreneurship students had the opportunity to hear from Savannah Stephens, owner of Kindred Paper, who shared valuable insight on the importance of branding, marketing, and intentionally positioning your product in the marketplace.

As my students continue developing their own businesses and products, Savannah helped reinforce something we discuss often in class: having a great product is only part of the equation. How you brand it, communicate its value, understand your audience, and market it can make all the difference.

I’m incredibly grateful to Savannah for taking the time to pour into my students and give them an entrepreneur’s perspective on what it really takes to build a brand. These are the experiences that help students connect what we teach in the classroom to what happens in the real world.

Thank you, Savannah and Kindred Paper, for investing in the next generation of entrepreneurs! ❤️