DMR/Interactive

A great reminder about the value of heavy listeners to (top 10% drive almost half of all listening). For 35 years and counting, we've maintained a relentless focus on the few who matter most to each client's success.

Here’s What A Heavy Listening PPM Panelist Looks Like. In a blog post earlier this week, Coleman Insights President Warren Kurtzman called the practice of targeting meter carriers “a fool’s errand.” A more successful strategy, he said, is to

We're excited to make this announcement.

DMR/Interactive Lifts COO Curran To CEO - Radio Ink DMR/Interactive has announced the appointment of Andrew Curran as its new CEO, effective from July 1, 2023.

Great to see telling its story.

Pro-Radio Marketing Campaign Yielded Big Results Among Ad Buyers, Says New York City Radio Committee The NEW YORK CITY RADIO COMMITTEE's "Fall in Love with Radio" marketing campaign, aired on 21 stations last SEPTEMBER through NOVEMBER (NET NEWS 9/22/22), resulted in substantial brand lift for radio among advertising professionals, the organization claims.The campaign, comprised of over 2,800 spots...

As a company that has always called Cincinnati home, dating back to before the Bengals last Super Bowl in 1989, we're proud to celebrate this incredible playoff run.

Perhaps our proudest tradition at DMR/Interactive involves actively mentoring aspiring radio pros. Thanks to Christian Music Broadcasters for inviting our VP/Marketing Strategy Tony Bannon to speak at CMB University in Nashville. https://cmbonline.org/cmbu/

Listening Starts While the Radio is Off - Open Letter to

Open Letter to Radio: Listening Starts While the Radio is Off An Open Letter to Radio, Radio stations play a vital role in the fabric of the communities they serve, especially during this pandemic that most people thought was finally under control until a few…

"All of us in radio must do our part to create and sustain the real change that’s needed to heal our country and our cities."
Thanks to George Cook for sharing his insights with Radio Rally Point.

George Editorial note: Radio serves in the public “interest, convenience and necessity.” In the wake of the nationwide protests following the murder of Mr. George Floyd, radio’s ability to foster a meaningful conversation on race in this country is incumbent on all of us, especially as the protests s...

Here's our perspective on the coronavirus and radio listening. Let's all tell radio's story with confidence and conviction.

Open Letter to Radio: coronavirus edition March 24, 2020 An Open Letter to Radio (coronavirus edition), The coronavirus has already achieved what an invading army would never have dreamed possible – overrunning America and bringing o…

With AM/FM radio consumption driven by employed listeners, Labor Day is radio's unofficial holiday. Insights from P&G and championship athletes as we head into the weekend.

Open Letter to Radio: Focus on Your “Bread and Butter” and “Get Better” Labor Day 2019 An Open Letter to Radio: The last time the Radio Show came to Texas (Austin 2017), advertising giant P&G took the stage and encouraged radio to focus on your “bread and butter,” …

Spotify: “the truth is that the vast majority of the minutes that are being spent on radio today haven't yet moved online”. Rolling Stone: "AM/FM radio remains the most popular way that Americans of all ages listen to music." Check out http://www.allaccess.com/radio-rally-point …

Radio Rally Point | AllAccess.com AllAccess.com is the #1 destination for news in the radio and music industry.