KB Creative

🐝 New Branding Project! 🐝 (sort of)

Bumblebee Bakery is a conceptual project located in Belmont, NC. Although the bakery’s owners were “over the moon” with the design and even had the signage put up, they later chose a different business path and pursued a creamery.

As soon as the project was commissioned, I quickly had the idea of the logo combining a bee and a loaf of bread, and I loved how it turned out. Even though Bumblebee Bakery didn’t materialize as a business, I’m proud of its design, and it was too enjoyable of a project not to share.

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🚨 Question for you: What does your current branding say about who you are? Does it reflect your mission, values, and heart? If not, let’s talk! Your brand deserves it.

Let me know your thoughts on this design in the comments below! And if you’re ready to refresh your branding for 2025, send me a message or check out more of my work at kbcreative.co

BEYOND, a novel take on the traditional summer camp, caters to young adults aged 18-25. This transformative program aims to prepare the next generation of family, business, and community leaders. It’s a space to nurture their potential for creating significant societal impact.

The project required a comprehensive brand overhaul, encompassing everything from brand messaging and strategy to the logo and website design. I had the honor of collaborating with Brian Schindler, who crafted an engaging narrative that I then translated into a visual format. Our combined efforts successfully captured and enhanced the ministry’s story and vision.

I contributed by crafting a custom logo, choosing a distinctive color palette, and developing logo variations. My role also extended to designing and developing the website, creating a unique pattern, and producing various collateral materials like custom brochures to finalize the brand’s appearance.

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🎨 LOGO MEANING 🎨

BEYOND is all about pointing young adults in the right direction, which is why we decided to use the symbolism of an arrow. There are plenty of mentions and illustrations in scripture referring to arrows (either us being arrows in God’s quiver, or being supplied arrows against the enemy), but we were more interested in what makes an arrow work. Not the intent of it, but the mechanics of it.

You will find a mark that is the shape of a B made out of a fletching (the feather on the back of an arrow). The purpose of a fletching is to “stabilize and keep the arrow on a flight path, preserve accuracy, and ultimately impact power.” The idea is built around what BEYOND is doing with these 18-25 year olds. They don’t know what they are doing or the direction they are going, and they need help. BEYOND is their fletching. Preserving the accuracy of the mark God has commanded of us, stabilizing the questions and fears we face when we enter the big world, and help make an impact for lasting community and change. They are the arrow, BEYOND is the fletching, and the gospel is the direction.

This mark also communicates an out-doorsy feel without being too rugged. It’s a modern way of communicating an ancient tool. Other things can be seen from the mark too, such as a bird’s wings (symbolizing new flight, these young adults getting their wings and leaving the nest), or turned to the side looks like forest trees, symbolizing the experiences and adventures one will be going on, and all of the angles are 53.2 degrees which represents the purpose of Jesus’ mission in Luke 5:32.

Only 3 MORE DAYS to apply for an opportunity at a free branding package through KB Creative (valued at $5,000)!

No catch.
No hassle.
All that's required is you must be within Gaston County.

If you are a business/org that would like a fresh new look but doesn't have the cash flow to invest, or maybe you have had an idea but believe a developed brand will be that push you need, apply! Tell your friends and family. Let's have some fun with it!

glowupgaston.com

Glow Up Gaston - KB Creative An exclusive opportunity for Gaston County businesses and organizations to obtain a comprehensive branding package, provided by KB Creative, entirely free of charge.

Got to sit down with Canvas Rebel Magazine and chat KB Creative! If you were ever interested in hearing how I started, things I’ve learned, etc.

Meet Kirk Brown We're excited to introduce you to the always interesting and insightful Kirk Brown. We hope you'll enjoy our conversation with Kirk below. Hi Kirk, thanks for joining us today. Alright – so having the idea is one thing, but going from idea to ex*****on is where countless people drop the ball. Can ...