OPR Matrix

No such thing as bad press? Doubtful. OPR Matrix is your bad press, crisis PR, and PR Mitigation experts. Turn it around. We’re in your corner.

The Biggest PR Myth of All: There’s No Such Thing as Bad Publicity Long before I even got into the PR game, I’d always heard people say “there’s no such thing as bad publicity.” The theory is that as long as people are

Great read about bad online “buzz”

How Much Does a Little Bad Buzz Affect a Brand's Perception? A Lot, It Turns Out Life was easier for brands in the old days. Prior to the rise of social media—make that internet media, period—a company could use its advertising to build and sway the perceptions of the consuming public. Dollars drove opinions. Today, of course, that correlation is out the window.