Premier - Design to Completion

Adding momentum to the official announcement made during the opening of the 2025 United States Grand Prix, Dallas-based architecture and design firm Premier has officially unveiled its design of the new state-of-the-art trackside clubhouse for THE CIRCUIT, Circuit of The Americas’ (COTA) private member driving club in Austin, Texas. Overlooking COTA’s legendary Turn 1, the clubhouse will serve as the exclusive home for club members’ year-round access to the track and its facilities – not just during race weekends, but every week of the year.

Anchored dramatically to the hillside above Turn 1, Premier’s design will deliver a modern four-story glass and steel structure that projects forward in bold, aerodynamic layers that echo the speed and precision of the movement on the course below. Crowning the design, a luxurious sky deck with dual pools and private cabanas spans the entire building’s top floor, while a gondola station integrated directly into the building’s design offers seamless aerial access for club members and their guests to the pit building and paddock down the nearby finish line straightaway. Angled red structural fins animate the clubhouse’s façade, drawing inspiration from COTA’s iconic Observation Tower and echoing the performance-oriented language embedded in THE CIRCUIT’s logo. Inside, expansive fenestration floods social and dining areas with natural light and wall-to-wall views, creating a dynamic interplay between hospitality and horsepower. The design flows from high-octane spectacle to quiet refuge; while the exterior captures the track’s dynamic energy, the luxurious amenities within offer club members a tranquil and meticulously crafted sanctuary for restoration after a long day on the track.

A new-build development, Premier is providing architectural design expertise, and is also slated to provide interior design and procurement services for the project.

Spring has sprung, and with it, a renewed appreciation for spaces that bring the outdoors in. That sensibility is on full display at the recently renovated Courtyard San Diego Downtown Little Italy, where Premier’s Interior Design team led a comprehensive reimagining of the guest arrival experience.

As part of a property-wide renovation, the design approach centered on competitively repositioning this select-service hotel amongst its full-service peers. The registration area became a defining moment within that strategy, with Premier’s Interior Design team conceiving the design through a biophilic lens and anchoring the space by way of a sculptural, greenery-integrated installation that activates the lobby. Set against warm wood tones, layered natural textures, and a palette inspired by San Diego’s coastal environment, the composition introduces depth, movement, and a tangible connection to nature.

This week, Premier proudly announced the promotion of Gale Nall to Senior Vice President of Interior Design.

Since joining Premier in 2024 as Vice President of Design, Gale has quickly become an instrumental leader in advancing one of the firm’s most important strategic priorities: the growth of Premier’s third-party business. Gale has also played a key role in strengthening Premier’s relationships with major hospitality brands, further elevating the company’s position as a leading hospitality design studio. Her ability to grow third-party engagements, cultivate trusted brand partnerships, and lead teams in delivering high-quality projects has been a major factor in her promotion and reflects the direction Premier will continue to prioritize in the years to come.

During her time at Premier, Gale has also led meaningful operational improvements within the Interior Design Department. Through stronger team leadership, refined design workflows, and a disciplined focus on project management, she has helped ensure Premier’s Interior Design team is consistently delivering projects on schedule, on budget, and at the high level of quality Premier’s clients expect.

As Senior Vice President of Interior Design, Gale will continue to lead the Interior Design team while further advancing the design vision and operational performance of the department. Her leadership will be instrumental in strengthening collaboration across Premier’s Architecture, Procurement, Corporate Engineering, and Project Management teams as the firm continues to strategically expand its third-party business and advances its reputation for delivering world-class design solutions for its clients.

Congratulations Gale!