Witmer Group LLC

Witmer Group LLC

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Witmer Group is a team of experienced marketing and content experts with decades of combined

How to Build Marketing Ops for Small B2B Teams in 2026 06/08/2026

You have a great product, a solid strategy, and a motivated team. But then the daily grind hits.

The newsletter gets delayed. Campaign updates get pushed. Your consistent content plan gets buried under a mountain of urgent emails.

Treating your marketing like a bunch of scattered, stressful projects instead of a repeatable process is a fast track to burnout. To actually grow, you need a Marketing Operations (Marketing Ops) engine to keep the wheels turning.

Our latest guide breaks down how small teams can build this exact setup from scratch:

🤖 Cut the Busywork: Use AI agents to handle the boring, manual tasks pulling your team down.
📊 Centralize Your Data: Build a single, automated dashboard so nothing slips through the cracks.
🤝 Use a Hybrid Model: Keep your strategy in-house, but outsource the daily tactical ex*****on to stay consistent.

Stop scrambling every single week. Build a process that keeps running, even when you're busy.

👉 Read the full guide here: https://www.witmergroup.com/how-to-build-marketing-ops-for-small-b2b-teams-in-2026/

How to Build Marketing Ops for Small B2B Teams in 2026 Building a Marketing Operations (Marketing Ops) engine turns your strategy into a repeatable, automated reality. Here is how to build that engine.

06/03/2026

Most B2B leaders choose marketing partners based on an impressive pitch deck. But after 25+ years in this space, I can tell you that partnerships rarely fail because of bad creative ideas.

They fail because of bad operations.

When you hire a full-service team, you are investing in their workflows and ex*****on consistency—not just a list of concepts. If they don’t have a repeatable system, your revenue growth will stall out.

In this quick video, I walk through The Agency Partner Scorecard—the exact framework we use at Witmer Group to grade potential partners on three operational non-negotiables:

🎯 Revenue Over Output: Do they focus on your pipeline goals, or just a checklist of tasks?
⏱️ Documented Timelines: Do they have strict, proven project management deadlines (SLAs)?
🔢 Pipeline Math: Can they map their daily work directly to your bottom line?

Stop guessing on your next hire. Watch the video below to see how to audit an agency's backend ex*****on before you sign a contract.

👉 Get the scorecard questions at witmergroup.com

05/25/2026

Today, we pause to honor and remember the brave men and women who made the ultimate sacrifice in service to our country. 🇺🇸

At Witmer Group, we are deeply grateful for the freedoms we enjoy every day—freedoms made possible by their courage and selflessness. We wish you a peaceful Memorial Day spent reflecting on the true meaning of this day.

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