Unadio

https://www.inc.com/aaron-templer/neuroscience-doesnt-have-great-news-for-social-media-marketers.html
A must-read if your Social Media Marketing investments are not paying off. Might be time to rethink what you bring to the community.

If you listen to neuroscience, you'll want to rethink your social media marketing. But there is a way forward.

Insightful paper on the impact of technology and demographic shifts on the widening insurance talent gap and pointers for recruitment and retention.
https://www.vertafore.com/sites/default/files/documents/WhitePaper-Insurance-Agency-Workforce-2022.pdf

www.vertafore.com

It might be hard for your clients to picture themselves in their 50’s or beyond with a medical condition that could need others to care for them. So, unless they plan to put their life savings at risk, purchasing insurance may be their best option to ensure that whatever happens, life can go on.

As you know, regular health insurance or Medicare may not help with long-term caregiving. Are you prepared to provide informed guidance? Residents of Washington, for example, may be eligible for state-provided long-term care insurance. So, be educated and informed to better assist your clients.

WA : Learn about the Fund from The Benefits Academy and earn a CE. Enroll now at https://learn.unadio.com/catalog/info/id:137,cms_featured_course:1 .

Based on data collected as part of MetLife’s 17th Annual Employee Benefit Trends Study, the top expectation of employers with brokers is their capability to recommend cost-saving solutions. A close second expectation is the brokers ability to provide competent customer service. Whether it is through studies like this or the work of non-profit organizations such as the Employee Benefit Research Institute, how are you keeping with the emerging expectations of employers?

As a broker, you are also an expert advisor to employers. In addition to expecting you to understand their needs, your clients also expect you to apply research insights from various trends to fit those needs.

Enhance your continuing education and engage your employer clients with your command of the industry.

As an insurance broker, both online and in-person networking can be a valuable strategy to grow contacts.

Meet prospects and gain their trust, because if they trust you on a personal level, then they'll be more likely to do business with you.

Here are some great ways to expand your network:

- Professional Associations. E.g.- ISCEBS, ASPPA
- Local Business Groups. E.g.- Chambers of Commerce
- Insurance Industry Events E.g.- Broker Expo
- Conferences E.g.- AHIP