Strong Marketing

An outdated website sends a signal about your brand — especially when your brand is already more than 100 years old.

That’s why AAPG knew they had a lot at stake when they engaged us for a massive website overhaul last year.

There were many challenges…layers upon layers of content, multiple stakeholder points of view, and an understandable concern that too much change, too quickly, could be a turnoff for users.

But together with AAPG’s amazing in-house team and the digital ninjas at Dialogs, we delivered a website that’s breathed new energy into this venerable, historic brand.

The problems:
❌ Complex navigation; confusing U/X
❌ Outdated content; lots of dead-ends
❌ Dated design and mobile usability issues
❌ Lack of clear organizational value proposition

What we did:
🔧 Audited and consolidated hundreds of pages
🔧 Reorganized the site around key business objectives
🔧 Designed an intuitive menu system & simple navigation
🔧 Created a modern design to elevate the brand
🔧 Positioned key content for easier access & engagement

The results:
✅ Faster navigation and better user flow
✅ Clearer pathways for AAPG’s diverse audiences
✅ Greater emphasis on revenue generating content
✅ Simpler workflow for content management
✅ Higher perceived value of AAPG membership

This wasn’t just a redesign. It was a total digital transformation. One that’s setting AAPG up for success over the next 100 years.

Want to see more before and after images? Check this out: https://www.strongmarketing.com/project-spotlight-aapg-website

Our mug may not be teddy bear-shaped or reselling for hundreds on eBay, but we think it’s pretty solid, and we didn’t have to line up before sunrise to get one.