International News Media Association - INMA

During a recent Webinar, Alvaro Liuzzi argued that some media companies have already moved beyond isolated AI experiments toward sustainable transformation. Now the challenge is designing organisational change that goes far beyond technology itself.

AI adoption in newsrooms should move from experiment to strategy During a recent INMA Webinar, Argentina-based Alvaro Liuzzi, a journalist, professor, and consultant, explained how newsrooms should pivot from a period of “what” to a time of “why” with AI.

During this week's Webinar, Denník N co-founder Tomáš Bella will discuss the company's transformation from a struggling, grant-dependent organisation into a sustainable reader-revenue business. Join us on Wednesday, July 15, at 10 a.m. New York time.

Upcoming Webinar: How Dennik N built a reader-first subscription culture This week, as part of the INMA Subscription Masters Series, Tomáš Bella — one of the co-founders of Denník N and now CEO of EUobserver — will share how developing a reader-first culture transformed the business.

Bild Kaufberater — a commerce journalism initiative created by Axel Springer — was started with a simple but radical premise: don’t trust claims, test everything.

Bild Kaufberater turned product testing into a growth engine The creation of Bild Kaufberater led to one of the most successful commerce journalism initiatives in Europe thanks to its reliable product testing.

As a vital touchstone for millions of fans to get their football fix before, during, and after the matches themselves, news brands are helping advertising tap into the excitement around the World Cup.

World Cup drives UK readers to news brands, offers spirited advertising opportunities With consistent readership and well-documented advertising effectiveness, news brands remain a no-brainer for advertisers looking to make the most of the World Cup.