Ciara Perozzi Creative

I knew this couldn’t be a typical fitness campaign. It needed to reflect the real lives who will walk into .studio.

Different routines, different identities, different versions of someone showing up as they are and leaving different. Every frame was meant to close the gap between the brand and the person who will experience it when doors open.

And it very quickly became one of those days I know I’ll remember for a long time. Surrounded by people with real heart, clear vision, and undeniable talent. 🫂

This is what a well built campaign does. It turns a brand into something people can actually connect to.

Videographer:
Talent:
Client: .studio
Creative Assist/BTS: