TrizCom Public Relations

For the past 65 weeks, every Tuesday, Jo Trizila has published an article focused on PR and communications.

This week’s piece takes on a lazy old assumption: that press releases are obsolete.

They’re not.

In a world shaped by AI search, press releases can play a bigger role in visibility, credibility, and discoverability than many brands realize.

Jo breaks down why that matters and what communicators should be paying attention to right now.

Read this week’s article here: https://open.substack.com/pub/jotrizila/p/ai-search-gave-press-releases-a-new?utm_campaign=post-expanded-share&utm_medium=web

Subscribe now to get Jo’s Tuesday insights on PR and communications every week.

AI Search Gave Press Releases a New Job Press releases are no longer just written for reporters. In the AI era, they help shape the public record that large language models find, read and repeat.

Jo Trizila and Tammy Cancela are getting in on the ChatGPT festive candy cane viral photo trend.

We haven’t laughed this hard in a long time. Between the giant peppermint props and all that pink sparkle, we might’ve found our new holiday tradition.

Happy Holidays from our crew to yours.

Big news from our friends at Matter Family Office.

Congratulations to Matter Family Office and IWP Family Office on joining forces to create a $10 billion multifamily office serving more than 140 families across St. Louis, Denver and Dallas-Fort Worth. This combination brings together deep investment expertise, family governance support and a growing team of 90 professionals focused on multigenerational wealth.

TrizCom PR is honored to be part of the team helping share this next chapter of growth and stewardship. Here is to what comes next for Matter Family Office, its leadership and the families they serve.

Read all about it here:

Matter Family Office and IWP Family Office Combine to Offer One of the Most Comprehensive Family Office Solutions for Ultra-High-Net-Worth Families Merger Expands Capabilities While Enhancing High-Touch, Generational Service https://www.youtube.com/watch?v=x7n_c5F6y48 ST. LOUIS, MO / ACCESS Newswire / November 17, 2025 / Matter Family Office and IWP Family Office announced today that they have ...