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The majority of US marketers have an optimistic outlook for the rest of 2016, predicting increase in revenue and that the marketing function is growing in influence within their organization. via MarketingProfs

Are Marketers Optimistic About the Rest of 2016? Marketing Strategy - Most marketers in the US say they think that revenue will increase through the rest of 2016 and that the marketing function is...

3 Ingenious Ways to Create Data-Driven Marketing Campaigns http://ow.ly/z2UV502LD11

3 Ingenious Ways to Create Data-Driven Marketing Campaigns Marketing as we once knew it is dead. In the past, brands that shouted the loudest, gave the most incentives, and had the most authority in their...

Do we trust digital identification? http://ow.ly/HW65502LD0M

Do we trust digital identification? Electronic forms of ID present an effective alternative to current systems, but confidence in technology could prove to be a stumbling block

The 14 Best Marketing Automation Tools http://ow.ly/bHIr502zhml

The 14 Best Marketing Automation Tools Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category...