ENO8

and folks in roles tend to be walking idea factories. They have the kind of mind that is constantly scanning the world for unresolved problems and coming up with solutions to them.

Obviously not every app or software idea turns into a product. Rightfully so; many of them shouldn't.

The key stopping point for some ideas is that they're actually features, not products.

Back in the day, when smartphones were new, you could build an app that solved one tiny problem. Because smartphone manufacturers were just getting their footing, they often overlooked things.

Remember the original cell phone flashlight app?

Trust me, you want to find out that your idea is a feature during the planning stage.

You don't want to find out after you've poured dev time and budget into building.

Plenty of companies race to market with a new product that another company can simply tack onto their existing product as an additional feature.

Major bummer.

It's important to run ideas through a variety of strainers to see what is left when the unvalidated assumptions, user miscalculations, and more are sifted out.

The feature strainer is just one of many, and one I suggest employing early on.

Don't want to have to discover (or risk missing) all the strainers for yourself on the way to validating and roadmapping your idea?

No problem. That's exactly what the Innovation Lab is for.

Want to know if your idea is a feature or a product? We have a blog that helps you do that. Head to the ENO8 website and search the blog for the word "feature" or DM us for the link!