PMG

PMG

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A global, independent platform company powered by amazing people and our proprietary operating system, Alli.

05/28/2026

“PMG is making a splash this year with its first AI & Tech Sandbox, blending creativity and emerging technology at Miramar Beach.”

Thanks to ADWEEK and Alison Weissbrot for recognizing PMG’s AI & Tech Sandbox as one of Cannes Lions International Festival of Creativity events to watch this year. Across the week at Miramar Beach, the Sandbox will host live AI showcases, hands-on product experiences, an innovation marketplace, and a Hackathon with $500,000 in prizes.

The goal behind all of it is practical application. Getting closer to the tools, the workflows, and the people shaping what comes next.

Register here: https://bit.ly/4dY9MOm

05/28/2026

Most culturally driven campaigns fail long before the creative goes live. The insight may be right, but the signals are disconnected.

The SquishPillow launch took a different approach. What started as an audience behavior, people using Squishmallows as pillows, became a real-time growth opportunity powered by Alli, PMG’s operating system.

By connecting audience signals, creative performance, and media data in one place, the team validated the cultural signal before launch, optimized creative while campaigns were live, and shifted investment toward momentum as it happened.

The result: 213M impressions, a sold-out pre-order, and a campaign built around behavior instead of assumptions.

Read more about how it came together: https://bit.ly/4dLyFMP

05/20/2026

The Association of National Advertisers Reggie Awards are known to value ideas based on the impact they deliver. We’re proud to announce that this year, PMG took home two, for work with Nike and Kohler Co. that delivered on both. Different categories, different challenges, same focus on making smarter decisions in real time and seeing it translate into growth.

Get into the details behind the work: https://bit.ly/4wHfEnw

05/19/2026

Brands are asking more from their media partners, and the work is evolving far beyond ex*****on. PMG’s expanded strategy practice is built to help organizations develop true growth engines across media, creative, data, AI, and business transformation.

For years, enterprise brands have tapped PMG for projects ranging from AI operationalization to growth blueprinting to global communications strategy. Our partnerships with brands turn complexity into competitive advantage. Read more about the expansion here: https://bit.ly/4u76sHp

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