Working Title Consulting

Robinette's is an apple farm that was founded in 1911 in Grand Rapids, Michigan. Today was the owner's 90th birthday celebration. He was the 2nd generation to run it. The company which has since expanded to include a store, restaurant, winery and local landmark. The 4th generation is running it now and training the 5th generation to run it into the next 100 years.

Please take a moment to watch Jim's video with his oldest son as he talks about his grandfather starting the business.

Whether your service business is family run or you just want to insure it is around in 100 years, our team of service industry veterans can help you create an unique strategy to engage and retain your customer base. Creating experiences and connecting with your customer creates value. It allows you to compete on a new playing field that goes beyond price, products and promotions. It is what makes businesses become legends in their customer's eyes.

Sometimes customer service takes on a little different spin, great job connecting with the residents of Michigan that have great pride in their state. The proceeds going to preserve Michigan's shoreline and all its beauty makes it an even stronger connection.

Labatt now selling cans featuring Michigan-themed designs Labatt USA launched the limited edition cans in May.

Customer service should began and end with EVERY customer, EVERY location, EVERY time, your customer does not know if a location is corporate owned or franchised. And quite frankly, they shouldn't even know the difference.

"For the first time in my life, I went into a McDonald's that was filthy. The bathroom, the tables weren't clean, there was a 3' by 4' puddle of water by the counter. The associates including the manager had not even noticed. I walked out, I did not even buy my coke I came in for or use the restroom.
This is a location I have frequently visited over the last 13 years. It has never looked like this and I will likely never return."
-Mother, Dual income family of 5 in the Midwest Region