steveauburn.com

Exclamation points can be exhausting! Overusing them can give off a sense of desperation. When every sentence of every post comes with a sense of emergency it's difficult for your audience to know when there's really something worth getting excited about, aka when to take you seriously.

Hey! Stop Using So Many Exclamation Points in Your Marketing Copy! If your copy! Looks like this! You might be using! Too many exclamation points! Ashley’s tips will keep your copy grounded, readable, and exciting.