Tullio Siragusa

Growth happens faster when teams stop working in silos.

The strongest marketing strategies are built when digital, ecommerce, creative, operations, sales, and customer insights are connected around a shared goal.

In today’s complex marketing landscape, brands need more than strong individual channels. They need cross-functional alignment that turns fragmented efforts into a unified customer experience and measurable business growth.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Sara Whiteleather, Senior Director of Marketing at Batteries Plus.

Sara brings deep experience across digital strategy, growth marketing, ecommerce, and customer engagement, with leadership roles spanning consulting, agency, and brand-side organizations. Sara has held brand leadership roles at Nationwide Insurance and a fintech startup, leading initiatives focused on digital transformation, customer acquisition and business growth. Her agency experience includes executive leadership positions at AMP Agency and DigitasLBi North America, where she led the growth of leading retail, CPG, and consumer banking brands. Throughout her career, she has led record-breaking new business wins, built high-performing teams, and delivered measurable growth for both emerging and established brands.

� Wednesday, June 17, 2026 | � 8:00 AM PST
� Hosted by Stephen Sakach
� Produced by Martha Huerta

� In this episode, we explore:
• Breaking down silos across marketing, digital, ecommerce, and operations
• Creating shared goals that align teams around business growth
• Turning customer insights into better cross-functional decisions
• Building marketing systems that connect performance, experience, and purpose

� If you’re looking to create stronger alignment across teams and build marketing strategies that serve both the business and the customer, this conversation offers practical insight into what it takes to make collaboration a true growth driver.

After our conversation with Merchants Fleet CEO Matt Dyer, we wanted to go deeper into the company’s Move America initiative — a multi-year vision grounded not only in business strategy, but also in the culture, values, and leadership behaviors required to bring that strategy to life.

In this episode of The Bliss Business Podcast, we welcome two of the initiative’s internal sponsors: Alicia Hart, Chief People Officer, and Jeanine Charlton, Chief Technology Officer. Together, they explore why culture is not simply the responsibility of HR. It requires leaders across every function to create alignment, model shared values, and help employees understand how their work contributes to the larger vision.

In Move America, we explore:

• Why culture must be owned by leaders across the organization
• How strategy becomes meaningful through daily leadership behavior
• The role managers play in creating alignment and connection
• Why cross-functional commitment is essential during growth
• How values move from presentation slides into everyday decisions
• What it takes to turn a company vision into a shared movement

� Tuesday, June 16, 2026
� 11:00 a.m. PST
� Hosted by Stephen Sakach and Tullio Siragusa
� Produced by Martha Huerta

Culture is not a department. It is the collective result of how leaders communicate, make decisions, and show up for people every day.