Marketing Happy Hour
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Weekly Conversations With Your Peers in Marketing. Improve Your Career and Brand Strategies. Join us for a weekly happy hour with your peers in marketing.
Most whiskey brands obsess over the category. She obsessed over the consumer.
Alice Carroll, co-founder of Fox’s Bow Whiskey, saw a massive white space: whiskey felt exclusive, outdated, and not built for modern drinkers. Instead of following tradition, she flipped the playbook—prioritizing distinctiveness over differentiation and building a brand rooted in real consumer wants, not industry norms.
From testing concepts before launch to showing up as the face of the brand, her biggest lesson is simple: people don’t connect with products—they connect with people and stories.
Watch the full conversation in our latest episode, now live on your favorite podcast platform.🎧
02/14/2026
The rumors are true. Marketing Happy Hour has come to ! 📖
Every Friday, you can expect stories on the latest trending topics in marketing and actionable insights taken from our weekly episodes. Shared directly from leading industry experts, your peers and of course, your hosts, and . Our first post featuring Eric Stark from .teams is live now.
Subscribe at the link in our bio.
02/09/2026
The $7,000,000 Question: Was it worth it? 🏈
This morning, we we did a post-Big Game debrief and went inside the MHH Collective (our private community) to see which ads actually stuck.
From Budweiser’s masterclass in “American Icon” storytelling to Instacart’s high-energy disco-pop showdown with Ben Stiller and Benson Boone, the commercials were all over the map this year.
A few highlights from the Collective:
// Ally Golden is over the AI trend and looking for more heart.
// Alex Bargen, MA and Rachel Bartlett are here for the humor—from Instacart’s Coachella nods to Novartis’s “Tight End” puns.
// Cassie Tucker is weighing the “memorable vs. actionable” gap in the Coinbase karaoke ad.
// Elijah Khasabo shares appreciation for the light-hearted pokes between AI brands.
// Howard Lin loved the live IRL payoff of the Budweiser Clydesdales. (More on this in our latest episode with Nataly Kelly of Zappi)
Check the carousel for the full breakdown of what our members shared!
Which brand won the night for you? Was it the storytelling, the celebrity cameos, or the pure “what am I watching” factor?
Drop your #1 pick in the comments! 👇
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