AIM Insurance

Let's talk about something every PTO, PTA, and booster club should be doing: building a real social media presence.
Here's why it matters:
• According to Nonprofits Source, 53% of people who engage with a nonprofit on social media go on to volunteer — every like, share, and follow is a potential helping hand (Source: VolunteerHub)
• Facebook groups are still the #1 platform for parent communication in U.S. schools
• Instagram and TikTok are increasingly where younger parents live
A few quick wins for your organization's social presence:
• Create a dedicated Facebook group or page for your org
• Post event reminders, fundraiser updates, and shoutouts consistently
• Share photos from events (with appropriate consent!)
• Tag your school, local businesses, and partners to expand reach
And since you're already following us — thanks! We post tips, resources, and info for parent organizations all year long.
Learn more about protecting your organization: https://aim-companies.com/how-can-social-media-affect-your-organization/