Behavior & Performance Research

Coaching isn’t about handing out programs for robots.

It’s about curating experiences for human beings: their stress, their schedule, their story.

In other words, “Customization is about care”.

The real art is meeting clients where they are, on that day, in their body, with their life situation…and designing something that actually moves them forward.

That’s the new wave of coaching. 🌊

How to Coach Beyond Fitness:
1️⃣ Zoom Out – Spot the non-physical roadblocks holding your client back.
2️⃣ Co-Create – Build their plan, not yours.
3️⃣ Progress Everywhere – Use progressive overload on life, not just lifts.

📌 Fitter isn’t the finish line—it’s the launchpad.
👉 Follow for guidance + direction in the new wave of coaching.

Rebellious in spirit, grounded in strategy.

A punk rock approach doesn’t mean chaos—it means refusing to blindly follow convention.
It means questioning the fitness status quo:
📉 Cookie-cutter programs
📉 Overly polished, overpromised transformations
📉 Coaches as cheerleaders instead of collaborators

At BPR, this “punk” energy is directed toward building something more authentic and effective—where coaches are guides, not gurus.
New wave coaching is our evolution:
✅ Science-backed systems
✅ Personalized strategy
✅ Behavior-first, outcome-focused
✅ Real relationships, not just reps

We’re loud where it counts—advocating for better models of change.
We’re disciplined where it matters—tracking, adjusting, individualizing.

It’s not about being edgy for attention.
It’s about being bold enough to build what actually works.

Follow us.

The hardest thing to coach might just be patience.
🧠The same type of patience required for zone 2 shows up in emotional regulation.

Strength coaches and psychologists alike use the term “conditioning”…maybe we can use them together?
-Nasal breathing in traffic and on the treadmill.
-Holding back in an argument and on an airbike interval.
-“Not yet” with the ice cream and the intensity.

You can coach more than just biology. Follow us for guidance on being a guide.

Many of us get into coaching because we love what it has done for us. 🙌

We might pursue expertise, performance, or simply want to set an excellent example.

But here’s the truth:
📢 Telling or modeling alone rarely leads to real change.

If you find yourself talking all the time and wondering why “this client won’t change”...
Here’s your hint:

👉 The wrong person is doing the talking.

Follow us, we’re on an adventure to better coaching!