Simpactful

Simpactful’s Chairperson, Jessica Hall, provides perspective on today’s biggest CPG challenges in Progressive Grocer.

https://progressivegrocer.com/helping-retailers-cpgs-solve-todays-biggest-challenges-grocery?utm_source=omeda&utm_medium=email&utm_campaign=NL_PG+Daily+5&utm_keyword=&oly_enc_id=3803D5448478J9X

Helping Retailers, CPGs Solve Today’s Biggest Challenges in Grocery Progressive Grocer turns to Simpactful's Jessica White Hall for answers, including how diversity and inclusion are key to solving labor crisis

https://conta.cc/3rU3Nma

Uzma K Rauf and Meg Viturro named Senior Consultants, expanding Shopper & Consumer Insights, as well as Target Expertise Simpactful Personnel Announcement Uzma K Rauf and Meg Viturro named Senior Consultants, expanding Shopper & Consumer Insights, as well as Target Expertise Uzma K Rauf Sr. Consultant Meg Viturro Sr. Co

𝐂𝐥𝐮𝐛 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐑𝐮𝐬𝐡 𝐨𝐫 𝐂𝐫𝐮𝐬𝐡: 𝐆𝐫𝐨𝐰𝐢𝐧𝐠 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐅𝐚𝐜𝐞 𝐨𝐟 𝐆𝐫𝐨𝐰𝐭𝐡 𝐚𝐧𝐝 𝐈𝐧𝐟𝐥𝐚𝐭𝐢𝐨𝐧𝐚𝐫𝐲 𝐏𝐫𝐢𝐜𝐞 𝐏𝐫𝐞𝐬𝐬𝐮𝐫𝐞𝐬

Most brands recognize that the Club channel is a critical “Where to Play” channel choice, but as growth in the channel continues to accelerate and Club retailers hold steadfast in their demands for value-based assortment, many teams are stepping back and seriously re-evaluating if they have the right strategies and tools required to win and to improve profitability. Most are contemplating price increases not only to recover inflationary cost increases and to continue investing at competitive levels but to claw back some margin mix hits. However, this can create challenging item reviews as Club retailers intensely scrutinize pricing rationale and assortment to live up to their promise of discounted scaled buying on behalf of their members.

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https://conta.cc/3Lu3Pc1