KP Marketing

Content Marketing Pt. 4 /4
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So you've established your content pillars, generated the best way to create and curate content, now how to put it all together and keep it consistent while also running a business?!⁠ ✨⁠
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A scheduling platform might just be the answer you are looking for. ✔︎⁠
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There are many benefits of a social media scheduling platform such as: ⁠
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💫 Help stay consistent and organized ⁠
💫 Allows you to build out campaigns surrounding holidays and current events⁠
💫 Can schedule content based on optimal times ⁠
💫 Batch your content as often or little as you need⁠
💫 Allows team members to manage and contribute content ⁠
A few examples of some great scheduling platforms are Buffer, Later, Hootsuite, Trello, and Facebook Creator Studio. (My favorites are Buffer and Later 😉).⁠
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If you are interested in working with me, feel free to DM or email me through my website linked in the bio! ⬆️

Content Pt. 3

Does your business or your personal brand get tagged in photos or mentioned in captions?

This is a great source for user-generated content! If you don’t have people tagging you, ask your customers/clients!

Here are some ideas to obtain UGC:
💫 Use a personalized hashtag
💫 Ask customers/clients to leave reviews/share their experience
💫 Use a contest to incentivize
💫 Reward your engaged audience with social currency
💫Use receipt emails or photogenic product packaging (both e-commerce and brick & mortar - these are great for stories especially)

User-Generated content allows your account to be active with less work. Remember - work smarter not harder!

Happy Monday!! I hope you had a restful weekend filled with Thanksgiving leftovers. 😋

This week I want to dive a bit deeper into content. I know I spoke about content pillars in a previous post, but there is so much about content I could go on forever, but I won’t! Lol

But....first things first. Who are you speaking to through your content? Have you established User Personas (ideal customer/ client layout) for your business? User Personas are your targets that will form the basis of your marketing plan.

Whether you are a brick and mortar or a service provider, you should know who your ideal customer/client is. They’re who you’re going after, and who your strategy, tactics and messaging will be tailored towards.

If you have not established them yet, take out a pen and paper and just start writing.

Here are a few questions to ask yourself when mapping out your personas.

💫 How old are they?
💫 What motivates them?
💫 Where do they work?
💫 What are their goals?
💫 What are their frustrations (and can you help fill that gap)?
💫 Where do they like to shop?

Know everything you can about your ideal customer/client and you can speak their language and draw them right to you!

Do you know your User Persona?

Content pillars Pt. 1
Do you ever have trouble finding ideas or thought provoking content to post on the regular? 💭

Content pillars are a great way to have structure and consistency throughout your social media. 📝

To create content pillars ask yourself these 3 questions - ✍️
What are 3-5 topics you speak about regularly?
What time of content will you create?
How does this content support marketing and business objectives?

P.S. I am thinking of starting a blog to expand on each of these subjects. What are your thoughts? Yes or no?

Start creating an epic content strategy that helps grow your business with 3 steps!

1) Plan Intentionally! Goals, goals, and goals! Set goals and write them on your calendar. Ask yourself these questions- What are you hoping to achieve through your social media? What steps do you need to take to reach those goals? Write down actionable steps and put them on your calendar to reach your goal. 📝

2) Identify your target audience’s main wants, needs, and pain point’s. Once you’ve identified these, you can speak your target audiences language and create content that is actually interesting and valuable them.💭

3) Keep a running document in your phone or a small notebook for content brainstorming ideas. Did a customer ask a great question or bring up a pain point? Social media is a great way to address this to your target audience. 📲

Remember, quality - Well planned out content can cut through the noise and effectively reach the customers who are most likely to buy from you. 💥