Laura Shaw Marketing

We build, manage, and optimize professional, high-converting marketing systems for businesses ready to grow.

02/08/2026

3 Marketing Metrics You Should Be Tracking in 2026

1. Traffic Sources
2. Email Open & Click Rates
3. Conversion Rate

Those numbers will help answer these important questions:
- What marketing channels are working
- what is making an impact
- what messaging is landing

And yes, EMAIL. It is still the most profitable platform and you OWN it. No answering to algorithms that may or may not show your message to your followers. If you don't have an email list, it's not too late to start one.