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Experience Willow

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We are contagiously curious storytellers who design meaningful experiences that make lives and organizations better. What story can we tell for you?

Why Goodness Makes Us Cry 07/13/2026

Our Founder and Chief Experience Officer, Kevin Finke, has been reflecting on something unexpected while watching Netflix's new adaptation of Little House on the Prairie: it's not the sad moments that move him most. It's the good ones.

In his newest piece, he digs into why kindness, belonging, and quiet acts of courage can move us to tears too, and what that says about the kind of workplaces and communities we're all still trying to build.

Grab a coffee and give it a few minutes. It's worth it.

https://www.kevinfinke.com/post/why-goodness-makes-us-cry

We'd love to hear from you. What's a story that unexpectedly brought you to tears, for good reasons?

Why Goodness Makes Us Cry Why do acts of kindness sometimes bring us to tears? Inspired by Netflix's Little House on the Prairie, this essay explores compassionate leadership, belonging, and why the choices we make every day shape the cultures and communities we create.

07/10/2026

Freedom and responsibility can coexist.

At work, people can have flexibility and still have standards. They can be trusted and still be accountable. They can have room to think and still be aligned.

Human centered leadership creates the structure that makes that possible.

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