Spaulding Communications
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People don’t buy a product or a service, they buy a feeling.
--Michael Ge**er, Author of the E-Myth
12/14/2023
We love getting together to make things happen for our and clients! 🥰
📸 Check out these behind-the-scenes shots from our quarterly strategy meeting where we brainstormed ways to generate the best returns for our clients’ marketing and investments.
👥 While some of us participated in-person and others virtually – we all had a great time thinking through client-centered strategies.
🔍 Highlights included a deep dive into media opportunities with Elizabeth Lotz, our Director of Client Success, and an exploration with Matt Spaulding, our Founder & President into what makes Spaulding Communications different and how we can use our talents to amplify our client’s reach.
We also got the chance to celebrate the holidays, show off our favorite Christmas gear, and share our favorite holiday traditions.
👀 Want to learn more about what’s working in A&D product ? Be sure to hit that follow button.
11/22/2023
🎙️ New Video Alert: Don’t miss “What the F is Happening to the Office?" 🌟
If you design or market commercial interiors for the modern workplace, you've probably wondered, "What the F is Happening to the Office?" 🏢💭
You aren’t alone, 🤝 there have been so many changes, it’s hard to keep up with what's working. The good news is, you now a place to navigate this complex design topic.
🎥“What the F is Happening to the Office?" is a groundbreaking video series, by Work Design Magazine, exploring workplace topics including:
What we know and what we need to know;
What’s evolving;
Where we’re headed;
And more.
🗣️ Featuring conversations with industry luminaries like Rex Miller, Ryan Anderson, and Larissa Conte, this series is more than just a dialogue. It's a journey into the heart of workplace transformation, offering a blend of expert opinions, innovative ideas, and practical solutions. 🌈
💡 Why tune in? As a product marketer, you'll gain invaluable perspectives on:
✅ The shift from traditional office metrics to human-centric design.
✅ Navigating the "Age of Divergence" in workplace preferences and needs.
✅ Strategies for creating spaces that empower, engage, and inspire.
✅ Understanding the role of technology, culture, and leadership in shaping work environments.
🤔 As the work environment evolves rapidly, staying ahead requires a deep understanding of these challenges, changes, and possibilities. Follow the link to learn more about this illuminating new video show and how to become a subscriber. https://www.workdesign.com/2023/10/the-inspiration-behind-our-new-wtf-video-series/
How do you stay on top of trends, advances, and innovation in the commercial built environment? 🤔
Robin Bennett, our senior communications strategist, weighs in on how to keep up when you're flooded with information.
In my early days as an editor for a local paper, specialization was key. Each journalist had a "beat" or niche; mine was arts and entertainment, and others focused on crime, government, education, etc.
At Spaulding Communications, we apply the same principle. Each member dives into specific topics. My favorites? Sustainability ♻️, climate resilience 🌦️, pre-fabrication 🏗️, and noise reduction 🤫. Thanks to our diverse team, we've got all areas covered!
When we stumble on something intriguing, we share it with the team! It keeps everyone in the loop. 🔄
A similar approach can work for manufacturers and other organizations. Let your team follow their interests and curiosity, and encourage them to share their findings.
Another way to stay informed is to follow our social channels. We explore and curate information to help product manufacturers enhance their commercial building product marketing.
08/08/2023
Believe it or not, 2024 is only a few months away! If you're a building product manufacturer, here are a few key trade show dates to add to your planning documents.
✅ International Builders Show: February 27-29, 2024, at the Las Vegas Convention Center in Las Vegas
✅ The Kitchen & Bath Industry Show (KBIS) in conjunction with the National Kitchen & Bath Association (NKBA): February 27-29, 2024, at the Las Vegas Convention Center (North, South, and West Halls) in Las Vegas
✅ Environments for Aging: April 13-16, 2024, at the Cobb Galleria in Atlanta
✅ HD Expo + Conference: April 30 - May 2, 2024, at the Mandalay Bay in Las Vegas
✅ The American Institute of Architects Conference on Architecture: June 5-8, 2024, at the Walter E. Washington Convention Center in Washington, D.C.
If you need assistance in maximizing your presence at trade shows in 2024, DM us to start a conversation.
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Decatur, GA
30030
