Lingua

Once upon a time, we came up with a name for a client and fell head over heels for it. Let us warn you: this isn't a fairytale. The client didn't pick the name (but she did pick a different one so yay!). We understood, we grieved, and we moved on. Because that's the life of a copywriter - sometimes, you get attached to words. So attached, in fact, that you find yourself dreaming about creating a brand with the very name that was rejected just so the world can gaze upon its glory and share in the joy it brings you.

We still find value in sharing our work that didn't make it into the real world because, at the end of the day, if we're proud of it, we want to share it loud and proud.

Zesty Besty gives us citrusy bursts of energy, it gives us loud, it gives us fun. And of course it gives us rhyming which we love.

The moral of the story is: even lemons are worth the share 🍋