Flatiron Creative
Video Production Company crafting brand stories and promotional video for adventurous brands.
03/19/2024
How do you spot a beginner videographer versus a seasoned video professional?
(Besides the cameras getting bigger and more expensive? 😬 )
STORY.
Learning how to craft a perfect story (like anything) takes years of experience to perfect.
Here are three signs you're partnering with a video professional/agency who prioritizes story:
1. Dedicated Pre-Production Process: They invest in a thorough pre-production phase, developing a strong narrative through scriptwriting, storyboarding, and meticulous planning.
2. Strategic Video Approach: They prioritize a strategic approach to video production, focusing on creating content that aligns with the overall storytelling goal and engages the audience effectively.
3.Audience-Centric Storytelling: They tailor the story to resonate with the intended demographic, understanding their preferences and creating content that speaks directly to them.
ICYMI:
Full 30 second (ish) spec piece below featuring Westland Distillery.
Every once in a while, I research a new adventurous brand to create a spec piece for. This past week, we choose Westland, a Seattle based whiskey distillery. And man oh man this was such a fun creative endeavour.
Enjoy!
10/18/2023
We're going to start releasing some free "video strategy" guides over the next few weeks. I wanted to share a sample here with you all.
If you've been curious about why myself and other creatives always push "brand story video," hopefully this gives you some value and insight!
What do you think about future guides like this? Would you find this insightful? What future topics would you like to see??
Flatiron-Creative.com
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Denver, CO
