Vantage Group

Who’s in Your Corner?

As the year winds down, I find myself reflecting, as I’m sure many of you are.
-How did this year measure up?
-Did I reach my goals?
-What didn’t go as planned?

And most importantly, what needs to change to make next year even better?

Lately, I’ve been having a lot of conversations with fractional executives asking themselves similar questions. One keeps coming up again and again.

-Is this the right time to launch (or grow) my fractional business?

Here’s the truth: there’s no “perfect” time. The excitement of building something new like a fractional business always comes with its own dose of uncertainty. Especially as a new year brings its own set of unknowns.

What I’ve learned is this: you don’t need all the answers to take the next step!

You just need the right people in your corner.

Having a supportive community of like-minded professionals, people who understand your journey, will share insights, and cheer you on, can be a game-changer.

So, as we step into 2025, ask yourself:

Who’s in your corner?

If you’re looking to connect with a tribe of driven, supportive professionals who truly “get it,” let’s talk. DM me, I’d love to hear about your goals and explore how we can move forward together.

Here’s to thriving in 2025 - together!

I have some 🙂 good news and some 🙁 bad news for fractional executives!

Let’s start with the bad news…

Consistently landing clients for your fractional executive business isn’t as easy as updating your LinkedIn profile, reposting a couple of Inc 5000 articles and networking with anyone who has a pulse.

Following the common (and terrible) advice to network more! post more! and DM as many people as possible! has failed 100’s of fractionals I’ve spoken with over the past couple of years.

That approach didn’t work in 2023 and it’s even less effective in 2024 because buyers have been conditioned to ignore all the noise on LinkedIn.

This means your prospects are reluctant to accept your connection request and they almost never response to cold DM’s.

😎 Here’s the good news! There’s a better, more effective way to build your fractional business and I’ll be sharing all the insights into what is working in 2024 on May 22nd at 1pm MST / 3pm EST.

Reserve your seat today, so you can join me for this live webinar! https://www.fractionallaunchpad.com/grow-your-fractional-exec-business-2024

Here’s how a robot helped me understand human emotions!

I’m on a quest to learn more about my target market and the people I serve, specifically their needs and how they think about the problems I can help them solve.

Getting clear on both their problem and the associated emotion is the secret to connecting with your audience. They want to know that you understand them and relate to them. When they do, they will trust you can help them.

I used ChatGPT to do some analysis and research and came away with a clear understanding that helped me create content and messaging that really resonates with my audience.

You can too! Give these prompts a try and comment below with what you discovered!