Cognoscenti Creative

Thank you to Mike High CRE for featuring this article about our hospitality work in Colorado! We especially appreciate the opportunity to highlight the instrumental role branding can play in the early phases of development, ensuring a truly differentiated and cohesive concept in an increasingly crowded market. It’s been an honor to work with trendsetting developers, architects, designers and hospitality leaders across the state, and we look forward to continuing to champion experiential, place-based and human-scale concepts throughout the mountain west (and beyond!).

https://milehighcre.com/the-denver-studio-behind-colorados-hospitality-boom/

As we built out the Waymark brand, we knew that the way the creative was implemented in real-world scenarios would be as important as the company’s online presence. From design-forward truck wraps and lawn signs, to a custom sales and marketing folder (made of paper that integrates recycled grass), every asset was an extension of the attention to detail and care that this team brings to their client services.

From a communications standpoint, we also worked with the team on establishing an engaging portfolio of projects, strategic marketing materials for in-person sales and outreach for potential collaborators or referral partners. These efforts were complemented with the creation of an evergreen email marketing campaign, as well as ongoing quarterly newsletter and photography work that would support the business’ growth over the long term.

Many thanks to our favorite local letterpress printers, Genghis Kern, for such beautiful work on the collateral!

We are so excited to make the cover for ’s relaunch! Collaborating with Edible—and having a place to pitch the stories we’re genuinely excited to write—has been such a meaningful part of our work to champion the Colorado food scene. Thank you to Chef Ras and to Ben and Rich for trusting us to share your stories in this feature on the city’s “Tortilla Renaissance”!