The Source Marketing Group

🎓 Closing out a chapter, with so much gratitude. Take a look back at our CEO’s year being a Klaviyo Champion.

Klaviyo Champions are an elite group of Klaviyo power users (our CEO was 1 of 40 across the globe) selected to shape the product roadmap, share expertise to the community, and drive the future of omnichannel marketing.

This community has been a genuinely energizing space full of brilliant minds who geek out over email strategy, deliverability, and all the nerdy details the rest of the world glosses over. Our people. 🤓

It’s amazing that globally, we all face similar challenges in business. In a world that keeps trying to divide us, that kind of connection hits different. It was amazing learning from so many unique badasses, solving problems for brands in Australia, UK, and beyond.

A huge, heartfelt thank you to Kaila Lawrence and Taylor Tarpley for pouring so much energy into making this cohort feel real and connected, from Denver to Boston to the virtual sessions in between.

You didn’t just organize events; you created moments and a community that actually showed up for each other. That doesn’t happen without incredible humans behind the scenes.

Here’s to the connections made, the strategies shared, and the friendships that’ll stick around long after the program ends. 🏆

On this Martin Luther King Jr. Day, we reflect on his unwavering commitment to justice, equality, and human dignity in the face of oppression.

His legacy reminds us that remaining silent in the face of injustice - whether fascism, discrimination, or hatred - is itself a choice, and that both individuals and organizations have a responsibility to stand up for what’s right and advocate for the rights of all people.

At a moment when progress feels fragile, his example shows us that resistance and solidarity matter. 💙

We had a great time attending K:BOS - ’s flagship event in Boston, MA covering all kinds of educational topics like creativity and AI in B2C.

More pictures to come but we wanted to take time to thank the team. 🐙

We had a great time catching up with their team at their booth. They showed some love to their partners but also our pup.

He is loving the squishy the marketing team sent home specifically for him. 🥰

Thanks the for love 📧 🐕

Two and a half years. That’s how long it took for enslaved people in Texas to find out they were free.

Flash forward to today, with everything we’ve been through, everything we’re still going through, this day is more important than ever to come together with our community and reflect.

We still have a long way to go for for all in this country. We’re proud of the advocates who fight every day for and equality.

Today we celebrate, we remember, and we keep pushing forward together. 💙