Session Interactive
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We grow mid-market and enterprise-level brands who have all of the raw materials to succeed
08/29/2025
Not every CMO is obsessed with AI. And that’s perfectly fine.
You don’t have to love the tech to use it powerfully.
Liza Adams frames AI in a way that more marketers need to hear:
It’s not the destination. It’s an amplifier.
AI isn’t your mission. It’s your multiplier.
For Liza, that means using AI to:
✅ Get better insights, faster
✅ Unlock team bandwidth
✅ Spend more time on strategy, not spreadsheets
In Episode 5 of Built to Convert, we dive into how today’s CMOs can use AI intentionally to elevate their impact without getting lost in the hype.
If you’ve been asking yourself, “How do I keep up without chasing every shiny tool?” this conversation brings clarity.
🎙 Catch the full episode →
https://sessioninteractive.com/podcast/why-ai-is-a-strategic-superpower-for-modern-cmos-with-liza-adams/
In leadership, being ‘right’ isn’t the same as being effective.
Early in her career, Liza Adams fought hard for ideas she believed in, charging full speed ahead, certain that conviction and correctness would carry the day.
But over time, she learned a powerful truth: if people aren’t ready to hear your message, it doesn’t matter how brilliant it is.
Instead of going in hot, Liza now focuses on meeting people where they are, breaking big goals into bite-sized wins, building trust, and bringing them along at their own pace.
Her advice: If your goal is change, effectiveness will take you farther than ego.
Because leadership isn’t about being the loudest voice in the room. It’s about being the one people want to follow.
🎧 Listen to the full episode here: https://sessioninteractive.com/podcast/why-ai-is-a-strategic-superpower-for-modern-cmos-with-liza-adams/
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