The Pork Checkoff

The Pork Checkoff

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06/05/2026

What does the future hold for U.S. pork demand?

Tune in to U.S. Farm Report this weekend to hear NPB CEO David Newman and leading economists discuss the market and economic factors creating new opportunities for the pork industry. From domestic demand to global growth potential, learn what it will take to create more value and position our industry for success.

📺 Watch the taping of the U.S. Farm Report this Saturday or Sunday morning on your local channel.

Photos from The Pork Checkoff's post 05/27/2026

Headed to World Pork Expo? Catch up with NPB!

Get ready for two days packed with flavor, conversation and connection. Here are some events where you’ll find the NPB crew during World Pork Expo:

💡 NPB Booth # V341 and Tent # G361
Come for the conversations and stay for the activities. Between giveaways, freshly-served food and trivia games, there is something for everyone.
- Wednesday and Thursday

🔥 Lunch at the Big Grill
Come hungry! On the south side of the trade show, we'll be serving pork hot off the grill.
- 11:00 a.m. – 1:00 p.m. daily

🎥 Live Taping: U.S. Farm Report – Room B
The live taping will explore the economic and market factors that add up to an exciting period of potential for the U.S. pork industry.
- Thursday at 2:00 p.m.

🎤 Pork Academy Sessions
Explore topics impacting profitability, including a global protein update, swine health, U.S. ag economics, consumer demand and pork nutrition
- Wednesday and Thursday

👉 Check out all the exciting things we have planned for this year's World Pork Expo here: https://bit.ly/4nIFMdG

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