7Search

Avoiding the Summer Slump |

Avoid the Summer Slump: 3 Tips from Growth Marketing Experts Is your marketing team suffering from a summer slump? Check out these tips from top growth marketing experts to get the rest of your year back on...

7 Tips to Stay Cyber Safe This Summer | via

7 tips to stay cyber safe this summer As much as you’d rather not think about safe Internet surfing while catching a real wave, it’s much better than spending the rest of the season...

Why Don't Client's Understand Search? | via

Why Don’t Clients Understand Search? Tell me if this has ever happened to you: You’re talking to a client, and they mix up PPC and SEO. Or, they don’t understand how keywords work. Or,...

7Search Conversion Tracking Made Simple | via 7SearchBlog

Conversion Tracking Made Simple | The 7Search Blog: PPC, Display & Mobile Marketing News Posted on February 5, 2016August 9, 2016 by Cleofe Betancourt Conversion Tracking Made Simple 0SHARESFacebookTwitterGoogleLinkedinPinterestMail...

Should You Bid on Non-Brand Keywords You Already Rank Organically For? | via

Should you bid on non-branded keywords that you already rank organically for? - Brad Geddes's Theories on Marketing One of the most common questions in paid search, is should you bid on keywords that you already rank well for organically, or is it just a waste of...

The Most Brand-Safe App Category May Not Be What You Think | via

The most brand-safe app category is not what you'd expect When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why.