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Never mind Valentine's Day ❤️, here's Tuesday🎙️

Today we’re diving deep into the data topic with Gigi Ho from SEMA Data. We couldn’t think of anyone better suited for the topic, as Gigi’s dealing with aftermarket data nearly all her professional life.

We talked about the development towards a digital aftermarket within the last 20 years, why the discussion about data should be more about actual use cases, the uniqueness of the special equipment sector, the rise of e-commerce and how to deal with it as well as how electric vehicles will affect the market of speciality parts in the future.

Gigi is a real expert and a true advocate for the importance of good data. Great insights on Sema and the speciality parts sector in North America.

🎧 Listen to this episode in your favourite podcast app or here:
https://tectalk-aftermarket.podigee.io/14-new-episode

Featured Products from Data Excellence Brands - Part One | SEMA Data Featuring this month's SEMA Data Excellence level brands' products from Anzo, Auto Meter, Fluidampr, Hedman Hedders, Ksport and Vibrant Performance! mpower 5ORV Interior Lightbar, 10 Module, Full 1-Piece, 12 LEDs, Dual Color Amber/White, for Jeep Wrangler JK 2007-2018 – Part No. RTL-ENFWB00003 Des...