Mind Your Design

Another year, another anniversary. We are astonished to be celebrating 12 years in this industry of creativity and technology. It seems like only a short time ago when it all began. Over the course of 626 weeks, 144 months, or 4,383 days (give or take) our adventures have taken us deep into our local community, and far across the United States. In this past year we have worked with clients ranging from local businesses and destinations to aerospace leaders and technology fims. The brands we've crafted, the digital platforms we've deployed, the media we've captured, and the success stories we've supported all remind us of how proud we are of the work we produce. We are so grateful to have the opportunity to use our craft every day - and to be able to share it with so many good people and causes. So, for all of you who have supported us, cheered us on, and helped spread the word about our work - this one goes out to you. Here's to the underdogs, here's to 12 years of giving them hell.

We all love a throwback. We worked with True Gents to create this custom emblem to complement their existing branding. With a set allowing for simplification for smaller or more complex mediums, they have been able to utilize the badge at their storefront, on their trucks, and on promotional materials.

We don’t do political logos. Let’s say it again for the people in the back - we don’t do political logos. However, there is always an exception to the rule. When Liz Sheehan, who we had collaborated with in the past, approached us about her campaign we agreed to hop in and lend a helping hand. Here are some of the concepts we explored on our adventure.

Union Coffee isn’t just a coffee shop. When Carolyn approached us to partner on this concept we couldn’t wait to dive in. Our team worked on a wide range of approaches, leveraging a look that would fit into the essence of Lambertville and provide the vibe that Union Coffee was hoping to set. The logo system we built has given them flexibility through a variety of layouts and color profiles and has become widely recognized by their loyal followers. Today Union Coffee is thriving and has become an incredible gathering space where acceptance and unity rule.

Swag photos are courtesy of Union Coffee.

Our work with ReByrth helped to define the platform’s visual identity and yielded a set of inclusive and welcoming illustrations. All of this created the system upon which the mobile app interface was designed. Our team was proud to contribute to this project which connects expectant clients of color who are looking for perinatal support with birth and postpartum specialists of color who are from the community in which they serve.