Utah Tourism Industry Association

Kick off opening night cowboy-style on the rim of Bryce Canyon! Dress to impress in your western best—boots, hats, and all. Savor sizzling steak and juicy chicken with all the classic sides, then gather around the fire for gooey s’mores as the sun sets over the hoodoos. Mingle with friends and colleagues, swap stories, and build new connections in the glow of a canyon sunset. It’s western charm, great food, and networking under the stars—all in one incredible opening night experience.

Location: Ruby's Inn Bryce Canyon Overlook

Shuttle usage and car-pooling is encouraged, as parking may be limited. Shuttles will be available for attendees outside of Ebenezer's Barn & Grill at 5:30 PM.

Welcome to the 2025 Utah Tourism Conference! We're excited to welcome you to beautiful Bryce Canyon Country for a week of learning, inspiration, and connection.

Join us this evening from 5:30-8:30 pm for a free social gathering at the historic Bryce Canyon Lodge inside the National Park. Enjoy light hors d’oeuvres, refreshing beverages, and great company as we kick off the conference together! During the social, head down to the Historic Service Station, for complimentary standard and e-bike rentals to cruise around the park.

At the entry gate to the National Park, share that you are with the Utah Tourism Conference for an event at the Bryce Canyon Lodge to gain access to the park.

Shuttle usage and car-pooling is encouraged, as parking may be limited by other guests. Shuttles will be available for attendees outside of Ebenezer's Barn & Grill at 5:30 pm. Driving instructions and more information are available in the Utah Tourism Conference 2025 app.

We’re excited to announce Josiah Brown, The New York Sherpa, as the keynote speaker for the 2025 Utah Tourism Conference!

His keynote, "The Future of Vibrant Communities Powered by the Visitor Economy," will explore how tourism drives more than visitation—it helps create places where people want to live, work, and play.

Josiah will also lead a breakout session, "The Art of Speaking Advocacy," designed to help tourism professionals communicate with confidence as powerful advocates for the industry.

Join us September 30-October 3, 2025 to be part of this inspiring conversation. Registration is open!

https://bit.ly/register25utc

2025 Destination Discovery Activities are now available for booking! This year, explore the beauty of Bryce Canyon while connecting with fellow UTC attendees. Spots for these activities are limited and fill quickly. Don’t wait to book your conference adventure! https://bit.ly/bryce-destination-discovery

All activities are provided to Utah Tourism Conference attendees for free, thanks to Bryce Canyon Country!