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Your out-sourced, in-house marketing company.
How much of what we call “growth” is actually just pressure?
In Episode 3 of Executive Pour, Shay and Karen talk about the push to scale just because everyone around you acts like bigger is always better.
We get into:
📊 vanity metrics
🧳 lifestyle businesses
🥸 social media visibility
🗂️ employer brand
📐 and the difference between building a business that looks successful and building one that actually fits your goals
🎙️ Real talk: not every owner wants a giant team. Not every business needs to scale the same way. And you do not need to apologize for building a business that works for your life.
Watch Episode 3 and subscribe here: https://executivepourpodcast.com/episode-3-the-pressure-to-scale/
“I delegate everything, but the results are inconsistent.”
That’s Captain Fabulous.
You’re probably great at delegating — that’s not what you need to work on.
But if the results are inconsistent, it’s time to look at clear definitions and metrics.
Find your own Marketing Superhero identity by taking our quiz.
https://www.sullivansolutions.com/which-marketing-superhero-are-you/
02/24/2026
This one feels personal. 💛
I’m on NAWBO Columbus’ Business of Belonging podcast with my long-time friend and colleague, Maritza “Shay” Nelson—and we had a blast.
We get into why Marketing from the C-Suite™ starts with leadership, and why marketing isn’t “a thing you do,” it’s how your business makes decisions—about people, process, customers, and growth.
🎧 Listen here:
https://open.spotify.com/episode/0HUjcOVRXkjnGmRFWfNEpV?si=cqCYsSOXQZ-ZUnw2mQXj_g or find all the great NAWBO Columbus podcasts at https://nawbocbus.org/podcasts/
I’d love to know: what’s the hardest part right now—clarity, delegation, or consistency?
(And feel free to tag a business owner who needs this conversation.)
Law Office of Maritza S. Nelson, LLC NAWBO Columbus
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Dublin, OH
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