Jeff Walker
Author of the #1 NY Times Bestseller LAUNCH and creator of Product Launch Formula. www.JeffWalker.com
Tell me if this line brings up any memories for you…
“BUT WAIT… there’s MORE… !!”
We all remember those infomercials (or at least the memes)...
… but I doubt anyone would think of that as a gold standard to live up to with their marketing in 2025.
And yet… I see an absolutely WILD amount of folks doing essentially this exact thing when they offer their online course, coaching program, or membership site.
Sure, it looks a little different… but it still feels just the same to their prospective buyers.
So, I’ve got a little challenge for you. It’ll take about 8 minutes (promise).
For this week’s Sunday blog, I shot a quick little video of how I see entrepreneurs making this mistake every. single. day.
Give it a look… and then take a quick minute to double check and make sure you aren’t doing it yourself…
Wow… what a wild couple weeks.
68 thousand views on the Launch Masterclass lesson videos…
Almost five thousand hours of watch time…
Over 19 hours of livestreamed teaching…
Hundreds and hundreds of questions answered…
I’m pretty spent 😅
It’s easy to wake up after an event like this and have it all feel like a bit of a time warp.
And it’s easier still to just… go back to normal life.
And to let that inspiration fade. To become another “I’ll get to that when I have the time”…
Whether you joined us in the Product Launch Formula® Coaching Program or not… I don’t want that to be you.
I want you to win.
Here’s how to keep moving forward.
08/20/2025
I don’t do this often…
But I’m going live TODAY, 8/20 at 4pm ET (New York) time to answer YOUR top questions about launching!
It’s part of my free Launch Masterclass and everyone is welcome. I’ll start rolling at 4 and go as long as I can! Come hang out, ask questions, or bounce launch ideas around!
Drop the word LAUNCH in the comments below to grab your spot and I’ll send you the link to join shortly before we go live.
Save your spot for the Launch Masterclass here!
https://productlaunchformula.com/3steps/
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With my biggest launch of the year coming up in just over a WEEK from today…
It seemed like the perfect time to take you behind the scenes and show you exactly what goes into creating what will almost certainly be a seven-figure launch…
Click here to claim your Sponsored Listing.
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