NSV Development

Large-scale development projects require a foundation of trust. We have a long way to go, but we have a team committed to the future of Wilson. Thank you Ben Tobin and the Triangle Business Journal for covering this important story.

For Eastern NC city, baseball spurs hope for downtown revitalization >> bit.ly/3vozeKi

We are thrilled to welcome Treat Yo’ Self Bakery to the retail space in Centro at Pine Nash! Greg and Alex have created a thriving bakery that represents the best that Wilson has to offer. We look forward to welcoming them to their new space in April!

To our amazing Treat Yo’ Self Bakery Fam:

As we stroll down memory lane, our hearts are filled with gratitude for the incredible journey we've shared over the past four years. In 2019, spotting an old rundown building for rent at 419 Goldsboro, we envisioned bringing sweet sweet magic to downtown Wilson.

With the help of you all, we’ve crafted countless memories, survived a pandemic, served up the sweetest treats, held some pretty cool events, celebrated milestones, cherished quiet moments & have created a community that is truly one of a kind. Not to mention - been voted Wilson’s best bakery 4 years running 😉

We've poured our hearts into this bakery, sharing our passion for baking, creating a safe, welcoming space for all your special moments.

With a mix of emotions, we would like to share that this magical space we have created (and renting the last four years) is making way for new city development and will be demolished later this year.

While it is very bittersweet to say goodbye, this is not the end of Treat Yo’ Self Bakery! We are finally ready to announce our upcoming move to the new Centro at Pine Nash Downtown. We have been able to create a new space with the same awesome people that helped bring our 419 location alive and we are looking forward to sharing that new space and serving you the sweetest treats with you in April!

Our journey wouldn't have been possible without the unwavering support of our incredible customers. As we transition during this move, we humbly ask for your continued support. Your patronage and love mean the world to us, and we're immensely grateful for each and every one of you.

As we write this letter in tears, I encourage everyone to share your favorite memories the last four years at the bakery so we can look back and cherish all the fun.

Stay tuned for more details as we navigate this transition in the coming months.

Cheers to more sweet memories,

With love,
Greg and Alex🥂🍰