Nancy Frame Design

Thinking about . Plant based foods are out pacing overall food growth more than 5 times, growing 29% in the past 2 years to 5 billion.

Happy Halloween from Tattoo Hot Sauce!

Tattoo, a line of globally inspired hot sauces is “making its mark” on the grocery shelf. Creating the branding and package design for a new consumer brand is a perfect project for us and to see that new brand take wings in the marketplace is very exciting.

Hot sauce sales are growing quickly and the category has become super competitive with so many brands competing for shelf space and sales. And for most brands the package design is the primary marketing vehicle to win customers.

To make Tattoo’s package design stand out we used bold illustrations representing the tattoo artistry unique to the culinary cultures that inspired the sauces. The transparent labels let the rich color of each sauce shine through to appeal to consumers looking for authenticity and unique flavors.

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