Russell Research

The trajectory of a customer’s relationship with a brand follows the same pattern and cycles through the same stages as interpersonal relationships. Relationship Stage Theory provides a helpful analogy for understanding the degree of connection between a consumer and a product or brand.

Take a look at how we use Relationship Stage framework in in the comments! https://bit.ly/3KWssAF

Improve Qualitative Insights with the Relationship Stage Framework - Russell Research In qualitative research, we find that frameworks are not widely used, leading to results that often only tell part of the story.In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising fact...

Explanatory frameworks change findings from “surprising facts” to highly reliable and generalizable insights with strong predictive power. However, few researchers actually leverage frameworks in their research process which means their findings may only tell part of the story.

Our latest blog shares More detail on explanatory frameworks & how frameworks can bring value to your insights. Take a look!

The Habits Framework-A Tool for Better Insights - Russell Research In qualitative research, we find that frameworks are not widely used, leading to results that often only tell part of the story.In qualitative research, psychological frameworks are not widely used, leading to results that often only tell part of the story. Frameworks can turn the “surprising fact...

Heading to Brooklyn for the Quirk's Event? Join us as we team up with Microsoft to discuss using proactive insights to focus on understanding the cultural and societal elements from where trends emerge.