Touch Mobilizing Shoppers

- Just read Emplifi's new Social Pulse Report and a few things hit home 👇
💬 1 in 3 consumers expect a brand to respond to DMs
within an hour.
🎯 Most follow brands not just for product updates—but
for deals, offers, and inspiration.
🙌 And trust still grows fastest through user-generated
content.

But here’s what I think is missing: Social isn’t just about broadcasting or responding—it’s about building real community. The kind where people connect with each other, not just the brand.

And the best communities? They’re not built top-down—they grow because the brand creates space for people to show up, share, and be part of something bigger...they are invited!

Worth the read...what do you think?

Sociable: What consumers expect from brands on social in 2025 Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's latest “Social Pulse” report.

- Interesting thought on AI from Tom Fishburne... Homogeneity is ultimately at odds with distinctiveness. As with all tools, it’s all in how you use them. You can’t break through the clutter by adding to it.

hashtag hashtag

“AI-Generated Homogeneity” - new cartoon and post https://marketoonist.com/2024/11/ai-generated-homogeneity.html

“Homogeneity is ultimately at odds with distinctiveness. As with all tools, it’s all in how you use them.”