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🎥 Don't interview the CEO!

We're sharing more from our talk a couple of weeks ago about how you can better leverage video for your organization.

Let's rephrase that initial point, don't automatically assume that the CEO is the person that you should interview. There are plenty of times in a video that we should be hearing from the CEO. That said, like the example in this video a recruiting video may not be the time that we want to hear from this person in the C- Suite.

Think intentionally about the message that you want to deliver. Consider the folks that you have in your organization and decide who is best positioned to deliver the story that you want to tell.

Don't keep a secret!

Last week I spoke to a group of marketing professionals about the ways that we can all better utilize video for our marketing efforts.

One of the things that I often find from talking to clients is that too many stories go untold. Don't miss an opportunity to bring attention to your organization's success stories, make sure clients, prospects and talent know about the wins.

Over the next few weeks I'll pull a few more clips from this marketing and video production talk.